Evita Castro serves as the Creative Director and Brand Strategist for The Great Escape and its private labels, WATER TRENDS and Baran Ash, where she plays a pivotal role in shaping the visual and strategic identity of the brands. With a keen eye for design...
Evita Castro serves as the Creative Director and Brand Strategist for The Great Escape and its private labels, WATER TRENDS and Baran Ash, where she plays a pivotal role in shaping the visual and strategic identity of the brands. With a keen eye for design and a deep understanding of market trends, Evita leads a multidisciplinary team in crafting compelling packaging and innovative marketing campaigns that resonate with consumers. Her expertise in graphic design is complemented by her proficiency in Adobe Creative Suite, allowing her to bring creative visions to life across various platforms.
One of Evita's key projects has been the development of a comprehensive YouTube video tutorial series aimed at educating customers on pool and spa products. This initiative not only enhances customer experience but also positions The Great Escape as a thought leader in the industry. By collaborating with corporate and sales experts, she has successfully scripted, directed, and produced engaging content that simplifies product troubleshooting and usage. Additionally, her innovative approach includes the integration of QR codes on product packaging, enabling real-time analytics and customer feedback.
Evita’s strategic mindset extends to social media marketing, where she crafts targeted campaigns that drive engagement and brand loyalty. Her ability to lead cross-functional teams ensures that all creative outputs align with the overarching brand strategy, while her skills in photography and copywriting further enrich the storytelling aspect of the brands. As she continues to push creative boundaries, Evita remains committed to elevating The Great Escape and its private labels through thoughtful design and strategic brand positioning.
