Evi Katsoulieri is a dynamic Product Manager at AdRoll, a division of NextRoll, where she leverages her five years of experience in leading innovative marketing strategies tailored for SaaS and e-commerce brands. In her current role, Evi focuses on Reporting and Insights, driving data-informed decisions...
Evi Katsoulieri is a dynamic Product Manager at AdRoll, a division of NextRoll, where she leverages her five years of experience in leading innovative marketing strategies tailored for SaaS and e-commerce brands. In her current role, Evi focuses on Reporting and Insights, driving data-informed decisions that enhance customer retention and lifecycle marketing initiatives. Her expertise in product management is complemented by a strong foundation in psychology and social psychology, enabling her to understand consumer behavior deeply and craft strategies that resonate with target audiences.
Evi has successfully spearheaded key projects that integrate advanced analytics and reporting tools, empowering cross-functional teams to optimize marketing campaigns and improve user engagement. Her ability to communicate effectively across diverse teams—honed through her experiences in both Europe and the US—has been instrumental in fostering collaboration and driving results in remote work environments. Evi's proficiency in digital marketing and product marketing allows her to bridge the gap between technical development and market needs, ensuring that AdRoll's offerings remain competitive and aligned with customer expectations.
With a keen eye for creative problem-solving, Evi continuously seeks innovative solutions to enhance product features and improve user experience. Her commitment to growth and excellence positions her as a valuable asset in the fast-paced world of digital marketing, where she is dedicated to delivering impactful insights that drive business success. Through her work at AdRoll, Evi is not only shaping the future of marketing technology but also contributing to the broader narrative of customer-centric product development.
