Evan Laird is a dynamic leader in the realm of performance marketing, currently serving as the Director of Performance Marketing at Hallow, where he plays a pivotal role in helping individuals around the globe engage in prayer and spiritual growth. With a strong foundation in...
Evan Laird is a dynamic leader in the realm of performance marketing, currently serving as the Director of Performance Marketing at Hallow, where he plays a pivotal role in helping individuals around the globe engage in prayer and spiritual growth. With a strong foundation in growth marketing consulting, Evan specializes in conversion rate optimization (CRO), back-end funnels, and the strategic deployment of paid media across various platforms. His expertise extends to managing comprehensive marketing strategies that encompass paid social, search engine optimization (SEO), and digital marketing initiatives, all aimed at maximizing user engagement and driving meaningful conversions.
At Hallow, Evan leads key projects that leverage data-driven insights to optimize marketing performance. His hands-on experience with tools and technologies such as Python and JavaScript allows him to implement innovative solutions that enhance user experience and streamline marketing processes. Evan's leadership and communication skills foster a collaborative environment where teamwork thrives, enabling his team to execute high-impact campaigns that resonate with diverse audiences.
As a world traveler, Evan brings a unique perspective to his work, understanding the cultural nuances that influence consumer behavior. This global outlook, combined with his technical acumen and strategic mindset, positions him as a thought leader in the growth marketing space. Whether he’s fine-tuning a back-end funnel or analyzing the latest trends in paid media, Evan is committed to driving growth and making a positive impact through the power of prayer and community engagement.
