Eugene Pak serves as a Craft Beer Attorney at Fennemore, where he leverages his extensive background in litigation and business law to provide strategic and trusted advice to clients in the rapidly evolving craft beverage industry. With a keen understanding of the unique legal challenges...
Eugene Pak serves as a Craft Beer Attorney at Fennemore, where he leverages his extensive background in litigation and business law to provide strategic and trusted advice to clients in the rapidly evolving craft beverage industry. With a keen understanding of the unique legal challenges faced by breweries, distilleries, and wineries, Eugene specializes in navigating complex regulatory frameworks, intellectual property issues, and commercial disputes. His expertise in trademarks, licensing, and advertising law enables him to assist clients in protecting their brands and ensuring compliance with state and federal regulations.
Since the merger of Wendel Rosen with Fennemore Craig in July 2022, Eugene has played a pivotal role in enhancing the firm’s reputation as a leader in the food and beverage sector. His work with both Fortune 100 companies and innovative start-ups allows him to provide tailored legal solutions that address the specific needs of each client, whether they are launching a new product or facing litigation. Key projects include advising on trademark registrations for emerging craft beer brands, negotiating licensing agreements, and representing clients in commercial litigation cases related to unfair competition and trade practices.
Eugene’s commitment to fostering a client-focused culture aligns seamlessly with Fennemore’s mission to shape the business environment in the West. His ability to combine legal acumen with a deep understanding of the craft beverage market positions him as a trusted advisor for clients looking to navigate the complexities of this dynamic industry. As the craft beer landscape continues to grow, Eugene remains dedicated to providing insightful legal guidance that empowers his clients to thrive.
