Ethel Nubla-Ogan serves as the Market Director of Revenue Management at Sonesta Hotels, where she leverages her extensive experience in the hospitality industry to optimize revenue across a diverse portfolio of 16 properties throughout Southern California. Her role is pivotal in driving strategic revenue initiatives...
Ethel Nubla-Ogan serves as the Market Director of Revenue Management at Sonesta Hotels, where she leverages her extensive experience in the hospitality industry to optimize revenue across a diverse portfolio of 16 properties throughout Southern California. Her role is pivotal in driving strategic revenue initiatives that align with the unique characteristics of each market, including bustling urban centers like Los Angeles and serene beach destinations such as Huntington Beach. Ethel's expertise spans various hotel models, including luxury, full-service, and extended-stay accommodations, allowing her to tailor revenue strategies that resonate with different guest demographics and preferences.
In her current position, Ethel is responsible for comprehensive revenue analysis and forecasting, ensuring that each property maximizes its potential through effective pricing strategies and inventory management. Her hands-on approach to revenue management is complemented by her proficiency in front office operations and guest service management, enabling her to create seamless experiences that enhance guest satisfaction while driving profitability. Ethel's commitment to excellence is evident in her collaboration with cross-functional teams, where she integrates insights from food and beverage operations and reservations to develop cohesive strategies that elevate the guest experience.
Key projects under Ethel's leadership include implementing advanced revenue management systems and data analytics tools that provide real-time insights into market trends and consumer behavior. This forward-thinking approach not only enhances operational efficiency but also positions Sonesta Hotels as a competitive player in the dynamic Southern California market. With a passion for hospitality and a keen eye for detail, Ethel Nubla-Ogan continues to set the standard for revenue management excellence in the industry.
