Ethan Smithgillespie is a dynamic leader in the marketing consultancy space, currently serving as the Founder and CEO of The Program. Under his visionary guidance, The Program has carved out a niche as an execution-led consultancy that thrives in the fast-paced, always-on content environment. Ethan’s...
Ethan Smithgillespie is a dynamic leader in the marketing consultancy space, currently serving as the Founder and CEO of The Program. Under his visionary guidance, The Program has carved out a niche as an execution-led consultancy that thrives in the fast-paced, always-on content environment. Ethan’s strategic and creative approach goes beyond traditional marketing campaigns, focusing instead on delivering purpose-built solutions that not only change perceptions but also deeply engage consumers in an ever-evolving landscape.
With a robust background in digital strategy and user interaction, Ethan leverages his expertise in user interface design and interactive advertising to create compelling brand narratives that resonate with diverse audiences. His leadership at The Program is characterized by a commitment to fostering strategic partnerships that enhance brand visibility and drive measurable results. Key projects under his direction have included innovative campaigns that integrate touch interfaces and digital experiences, ensuring brands remain relevant and impactful in a world where definable subcultures are increasingly blurred.
In addition to his role at The Program, Ethan is a partner and investor at ClayStation, where he applies his entrepreneurial acumen to support emerging businesses and innovative startups. His previous experience as a soccer coach at Reed College has also instilled in him a strong sense of teamwork and collaboration, which he brings to every project. With a keen eye for creative strategy and small business financial management, Ethan Smithgillespie is not just shaping brands; he is redefining how they connect with the future consumer.
