Eslam Abdelfatah serves as a Senior Corporate Account Specialist at Basata, where he leverages over seven years of diverse experience in business development and account management across various sectors, including banking, charities, FMCG, e-commerce, consumer finance, fintech, and e-payment solutions. In his current role, Eslam...
Eslam Abdelfatah serves as a Senior Corporate Account Specialist at Basata, where he leverages over seven years of diverse experience in business development and account management across various sectors, including banking, charities, FMCG, e-commerce, consumer finance, fintech, and e-payment solutions. In his current role, Eslam is instrumental in leading new business deals, focusing on establishing strategic partnerships with corporates, B2B entities, SMEs, and enterprises. His expertise in customer segmentation strategy and lead generation enables him to identify and capitalize on new market opportunities, particularly through indirect sales channels.
Eslam's key projects at Basata involve collaborating with major players in the industry, such as hypermarkets, pharmacies, and wholesalers, to expand the merchant network and enhance service offerings. He is adept at developing comprehensive business strategies that align with payment facilitators, service providers, and aggregators, ensuring that Basata remains competitive in the rapidly evolving fintech landscape. His strong negotiation skills and sales effectiveness have been pivotal in securing lucrative partnerships that drive revenue growth and market penetration.
In addition to his strategic initiatives, Eslam is committed to training personnel, fostering a culture of continuous improvement and knowledge sharing within the organization. His ability to blend marketing strategy with sales tactics not only enhances customer service but also positions Basata as a leader in providing innovative e-payment solutions. Eslam's multifaceted skill set and strategic vision make him a valuable asset to Basata and a driving force in the company's ongoing success.
