Ernie Rideout serves as the Marketing Director and Experience Designer at the Stanford Jazz Workshop, where he plays a pivotal role in shaping the organization’s narrative and enhancing user engagement through strategic content design. With over 15 years of experience in content strategy and user...
Ernie Rideout serves as the Marketing Director and Experience Designer at the Stanford Jazz Workshop, where he plays a pivotal role in shaping the organization’s narrative and enhancing user engagement through strategic content design. With over 15 years of experience in content strategy and user experience, Ernie leverages his expertise to create compelling and accessible content that resonates with diverse audiences. His current projects include the development of an integrated digital platform that streamlines the user journey for students, educators, and jazz enthusiasts alike. This initiative not only enhances the workshop’s online presence but also fosters a deeper connection with the community through engaging program notes, informative print collateral, and dynamic social media campaigns.
At the Stanford Jazz Workshop, Ernie is responsible for overseeing the tone and voice of all user-facing content, ensuring consistency across various platforms, including apps, websites, and e-commerce systems. His proficiency in user interface design and tools like Figma allows him to craft intuitive experiences that prioritize user needs and accessibility. Additionally, his background as editor-in-chief at Keyboard magazine has honed his skills in proofreading and editing, enabling him to produce high-quality microcopy that captures the essence of the workshop's mission. Through his innovative approach to content management and design, Ernie is dedicated to elevating the Stanford Jazz Workshop's brand while enriching the educational experience for all participants.
