Ernie Cefalu, a seasoned Point of Connection Expert, currently serves as the Senior Creative Director and owner of Hornbook Inc., where he leverages his extensive background in graphic design and creative direction to drive innovative marketing solutions. With a career that began on Madison Avenue...
Ernie Cefalu, a seasoned Point of Connection Expert, currently serves as the Senior Creative Director and owner of Hornbook Inc., where he leverages his extensive background in graphic design and creative direction to drive innovative marketing solutions. With a career that began on Madison Avenue in the late 1960s, Ernie has honed his expertise in visual communication and corporate identity, making him a pivotal figure in the advertising and design landscape. His initial foray into the industry at Norman Levitt Advertising, where he played a crucial role in retaining the Decca Records account, set the stage for a prolific career characterized by award-winning work that seamlessly blends creativity with strategic marketing.
At Hornbook Inc., Ernie leads a dynamic team, focusing on a diverse range of projects that encompass logo design, packaging, and comprehensive branding strategies. His keen eye for aesthetics and deep understanding of market trends enable him to create compelling visual narratives that resonate with audiences. Ernie’s proficiency in illustration and graphics not only enhances the creative output of the agency but also ensures that each project aligns with the client's vision and goals. His commitment to fostering collaborative relationships with clients and team members alike has established Hornbook Inc. as a trusted partner in delivering impactful marketing campaigns. As a thought leader in the industry, Ernie continues to inspire the next generation of creatives while pushing the boundaries of design and communication.
