As the Director of Marketing at the TCU Neeley School of Business, Erin Smutz is at the forefront of elevating the institution's brand and enhancing its national visibility through innovative marketing strategies. With over 16 years of experience in integrated marketing communications, Erin expertly navigates...
As the Director of Marketing at the TCU Neeley School of Business, Erin Smutz is at the forefront of elevating the institution's brand and enhancing its national visibility through innovative marketing strategies. With over 16 years of experience in integrated marketing communications, Erin expertly navigates the complexities of brand development and management, ensuring that the school’s messaging resonates with prospective students, alumni, and industry partners alike. Her role encompasses a wide array of responsibilities, from overseeing advertising initiatives and creative content production to directing comprehensive email campaigns and managing graphic design projects.
Erin's strategic vision is evident in her ability to plan and execute multifaceted marketing campaigns that leverage digital strategy and analytics to optimize performance. By collaborating with cross-functional teams, she fosters an environment of creativity and innovation, driving initiatives that not only enhance brand reputation but also engage and inform target audiences. Her expertise in content management and SEO ensures that the TCU Neeley School of Business maintains a robust online presence, while her proficiency in the Adobe Creative Suite allows her to produce visually compelling materials that align with the school's mission and values.
In addition to her core responsibilities, Erin is committed to thought leadership within the marketing field, regularly sharing insights and best practices that contribute to the broader discourse on effective marketing strategies in higher education. Through her dedication and expertise, Erin Smutz continues to position the TCU Neeley School of Business as a leader in business education, fostering a strong community of learners and professionals.
