As the Vice President of Motion Picture and Lifecycle Research at Warner Bros. Discovery, Erin Rubin plays a pivotal role in shaping the strategic direction of film projects from inception through to post-release analysis. With over 15 years of market research expertise, Erin leverages her...
As the Vice President of Motion Picture and Lifecycle Research at Warner Bros. Discovery, Erin Rubin plays a pivotal role in shaping the strategic direction of film projects from inception through to post-release analysis. With over 15 years of market research expertise, Erin leverages her extensive background in both qualitative and quantitative methodologies to provide comprehensive insights that inform decision-making across the film lifecycle. Her unique position is designed to bridge the gap between initial concept development and the subsequent performance evaluation of films, ensuring that each project benefits from a holistic research perspective.
Erin's current projects focus on enhancing the narrative development of titles by integrating consumer insights and market trends early in the creative process. By conducting in-depth competitive analysis and utilizing advanced analytics, she helps identify potential brand expansion opportunities and franchise viability, ultimately driving strategic business decisions. Her leadership in multi-country project management allows her to cultivate strong client relationships and foster collaboration across diverse teams, enhancing the overall effectiveness of research initiatives.
In addition to her core responsibilities, Erin is dedicated to process improvement and digital marketing strategies that elevate the research function within the organization. Her expertise in management consulting and CRM systems further enables her to streamline workflows and optimize research outputs, ensuring that Warner Bros. Discovery remains at the forefront of the highly competitive film industry. Through her innovative approach and commitment to excellence, Erin Rubin is not only shaping the future of film at Warner Bros. Discovery but also setting new standards for research practices within the entertainment sector.
