Erin Naismith serves as the Senior Director of Digital Marketing and Marketing Operations at AvidXchange, Inc., where she leverages over 20 years of extensive experience in digital marketing and operations to drive B2B revenue generation in the fintech sector. Her expertise lies in developing and...
Erin Naismith serves as the Senior Director of Digital Marketing and Marketing Operations at AvidXchange, Inc., where she leverages over 20 years of extensive experience in digital marketing and operations to drive B2B revenue generation in the fintech sector. Her expertise lies in developing and executing comprehensive marketing strategies that enhance demand generation and optimize the sales pipeline. Erin's leadership in integrated search engine marketing, digital advertising, social media engagement, and inbound marketing has significantly contributed to AvidXchange's growth trajectory.
In her current role, Erin is at the forefront of innovative marketing initiatives, spearheading key projects that harness the power of data-driven insights to refine marketing strategies. She is adept at managing a robust marketing technology stack, ensuring that all tools and platforms are aligned to maximize efficiency and effectiveness. Her focus on SEO and content strategy not only enhances brand visibility but also drives qualified leads through targeted campaigns.
Recognized as one of the FINITE Influential 30 Marketers in B2B Fintech, Erin is committed to fostering a culture of collaboration and excellence within her team. Her skills in sales automation and account management further bolster her ability to create seamless customer journeys that convert prospects into loyal clients. With a keen eye on emerging trends and technologies, Erin continues to position AvidXchange as a leader in the competitive landscape of B2B SaaS marketing.
