As the Director of Marketing & Communications at Propel Software, Erin Keefe plays a pivotal role in shaping the narrative around the company’s innovative collaborative software solutions. With over 25 years of experience in public relations and corporate communications, Erin leverages her extensive expertise to...
As the Director of Marketing & Communications at Propel Software, Erin Keefe plays a pivotal role in shaping the narrative around the company’s innovative collaborative software solutions. With over 25 years of experience in public relations and corporate communications, Erin leverages her extensive expertise to craft compelling stories that resonate with both B2B and B2C audiences. Her strategic approach to media relations not only highlights Propel's cutting-edge technology but also emphasizes the transformative impact it has on product development for forward-thinking companies.
Erin is currently spearheading several key projects aimed at enhancing Propel's visibility in the market. By developing targeted content strategies and engaging thought leadership initiatives, she effectively showcases the success stories of Propel's customers and the value they derive from the software. Her skills in writing, content creation, and social media marketing enable her to create dynamic narratives that capture the attention of industry analysts and media outlets alike.
In her role, Erin collaborates closely with a passionate team of professionals, fostering a culture of creativity and innovation. Together, they implement proactive media relations strategies that not only promote the company and its executives but also position Propel as a leader in the collaborative software space. With a keen eye for strategic planning and content management, Erin ensures that Propel's messaging is consistent, impactful, and aligned with the company's vision of redefining product development. Through her efforts, Propel Software continues to build a strong brand presence and engage with key stakeholders in a meaningful way.
