As a Senior Communications Specialist focused on Employer Brand at Kohler Co., Erin Jasperson plays a pivotal role in shaping the company's narrative and enhancing its reputation as an employer of choice. With a forward-thinking approach to digital marketing, Erin leads the charge in developing...
As a Senior Communications Specialist focused on Employer Brand at Kohler Co., Erin Jasperson plays a pivotal role in shaping the company's narrative and enhancing its reputation as an employer of choice. With a forward-thinking approach to digital marketing, Erin leads the charge in developing and optimizing integrated marketing campaigns that span digital, social, and traditional platforms. Her expertise lies in crafting compelling content that resonates with diverse audiences, from potential candidates to internal stakeholders, ensuring that Kohler's employer brand is not only consistent but also engaging and authentic.
Erin's current role has evolved significantly, transitioning from a primary focus on recruitment marketing strategy to a broader emphasis on maintaining employer brand standards. She is adept at executing key tactics that align with Kohler's strategic goals, leveraging her skills in social media content creation, web content writing, and video editing to create impactful narratives that attract top talent. Her ability to connect with various audiences is complemented by her strong background in customer experience and content strategy, allowing her to tailor messages that speak directly to the needs and aspirations of potential employees.
Key projects under Erin's leadership have included innovative campaigns that highlight Kohler's commitment to diversity, equity, and inclusion, as well as initiatives that showcase the company's unique culture and values. Through public speaking engagements and strategic content development, Erin not only amplifies Kohler's message but also fosters a deeper connection with candidates, ultimately driving recruitment success. Her passion for building relationships and her strategic mindset position her as a valuable asset in the ever-evolving landscape of employer branding and recruitment marketing.
