Erin Cross serves as the E-Commerce Coordinator at the University of Nebraska at Omaha, where she plays a pivotal role in bridging the gap between brand strategy and design. With a Master of Business Administration earned in 2021, Erin leverages her academic background to enhance...
Erin Cross serves as the E-Commerce Coordinator at the University of Nebraska at Omaha, where she plays a pivotal role in bridging the gap between brand strategy and design. With a Master of Business Administration earned in 2021, Erin leverages her academic background to enhance the university's digital presence and streamline its promotional efforts. Her mission is to create consistent messaging and straightforward designs that resonate with the target audience, ultimately driving growth and engagement.
In her current role, Erin is responsible for managing and gathering content from various vendors, ensuring that web images and product descriptions are accurately represented on the university's e-commerce platforms. This meticulous attention to detail not only enhances the user experience but also supports the university's broader marketing initiatives. Erin consistently curates and updates content across digital platforms, including social media and the university's websites, to showcase events, sales, and new items effectively. Her expertise in digital marketing and integrated marketing communications allows her to create cohesive campaigns that elevate the university's brand.
Erin's proficiency in Adobe Creative Suite empowers her to produce visually appealing graphics that align with the university's branding guidelines. Additionally, her skills in social media marketing and public speaking enable her to engage with diverse audiences, fostering a sense of community and connection. As she continues to innovate and refine the university's e-commerce strategies, Erin remains committed to simplifying processes and driving impactful change within the digital landscape.
