As the Vice President of Marketing at InEight Inc., Erin Copp plays a pivotal role in shaping the company's marketing landscape, leveraging her extensive experience in both B2B and B2C environments. With a strong focus on demand generation strategies, Erin is dedicated to elevating the...
As the Vice President of Marketing at InEight Inc., Erin Copp plays a pivotal role in shaping the company's marketing landscape, leveraging her extensive experience in both B2B and B2C environments. With a strong focus on demand generation strategies, Erin is dedicated to elevating the InEight brand while driving revenue growth through innovative marketing initiatives. Her expertise in building global go-to-market strategies is particularly evident in her work with healthcare and SaaS providers, where she has successfully conceptualized and executed campaigns that resonate with target audiences.
In her current role, Erin is responsible for the integration of B2B global marketing programs, ensuring that synergies across various channels are maximized. She leads the strategic alignment of global events, customer marketing, and media relations, while also enhancing the company’s social media presence. This comprehensive approach not only strengthens brand visibility but also fosters deeper connections with customers and stakeholders. Erin’s leadership extends to her North American team, where she emphasizes team development and collaboration, empowering her colleagues to excel in their roles and contribute to the overall marketing strategy.
Erin’s skill set encompasses strategic communications, public relations, and solution selling, enabling her to craft compelling narratives that drive engagement and conversion. Her commitment to operational marketing within a strategic framework ensures that every initiative is aligned with InEight’s overarching business goals. As a recognized leader in the marketing field, Erin Copp continues to push boundaries, creating impactful programs that not only elevate the InEight brand but also set new standards in the industry.