As the Marketing Director at Unbound, Erin Coleman leverages over 15 years of experience in organizational growth to drive impactful marketing strategies and fundraising initiatives for a $140 million international nonprofit organization. In her current role, Erin excels at leading a dynamic team to execute...
As the Marketing Director at Unbound, Erin Coleman leverages over 15 years of experience in organizational growth to drive impactful marketing strategies and fundraising initiatives for a $140 million international nonprofit organization. In her current role, Erin excels at leading a dynamic team to execute comprehensive fundraising and marketing campaigns that resonate with both existing and potential supporters. A key highlight of her tenure in 2023 was the successful implementation of a targeted campaign that resulted in a revenue increase of over $985,000, alongside an anticipated annualized future revenue boost of more than $2 million. This achievement was primarily driven by her innovative approach to engaging sponsors, encouraging them to enhance their monthly giving commitments.
Erin's expertise spans a wide range of skills, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), and media buying, which she skillfully integrates into Unbound's marketing efforts. Her proficiency in Google Analytics allows her to track campaign performance meticulously, ensuring that each initiative is data-driven and results-oriented. Additionally, Erin's strong background in editing and proofreading ensures that all communications are polished and impactful, further enhancing Unbound's brand presence.
With a passion for storytelling and a commitment to mission-driven work, Erin is dedicated to building lasting relationships with supporters and driving organizational growth. Her strategic vision and hands-on leadership style not only inspire her team but also foster a culture of collaboration and innovation within the nonprofit sector.
