Erika Rocio Mejia Romero is a seasoned professional with over 12 years of extensive experience in digital marketing and e-commerce, currently serving as the Gerente de E-commerce y Marketing Digital at Grupo Veloci. In her role, Erika has been instrumental in spearheading the launch and...
Erika Rocio Mejia Romero is a seasoned professional with over 12 years of extensive experience in digital marketing and e-commerce, currently serving as the Gerente de E-commerce y Marketing Digital at Grupo Veloci. In her role, Erika has been instrumental in spearheading the launch and optimization of various e-commerce platforms, including major marketplaces such as Amazon, Shopify, Mercado Libre, and AliExpress, as well as Grupo Veloci’s proprietary online stores. Her strategic approach to B2C and B2B e-commerce has not only enhanced brand visibility but has also significantly increased engagement and sales.
One of Erika’s key projects involves the negotiation and implementation of tailored marketing strategies for prominent retail partners like Walmart, Liverpool, and Costco. By leveraging her expertise in SEO, SEM, and SMM, she has successfully driven traffic and conversions across multiple channels. Erika’s proficiency in analytics allows her to monitor performance metrics closely, enabling data-driven decisions that optimize marketing campaigns and enhance customer experiences.
Additionally, Erika excels in content management, crafting compelling narratives that resonate with target audiences while aligning with broader brand development goals. Her ability to integrate social media strategies with digital marketing initiatives has proven essential in building a cohesive online presence for Grupo Veloci. With a results-oriented mindset, Erika continues to execute strategic action plans that not only meet short-term objectives but also lay the groundwork for sustainable growth in the competitive e-commerce landscape. Her commitment to innovation and excellence positions her as a pivotal leader in the digital marketing arena.
