Erika Croy-Brink serves as the Chief Human Resources Officer at Emser Tile, where she plays a pivotal role in shaping the company’s workforce strategy and enhancing employee engagement. With a robust background in organizational development and employee relations, Erika is dedicated to fostering a culture...
Erika Croy-Brink serves as the Chief Human Resources Officer at Emser Tile, where she plays a pivotal role in shaping the company’s workforce strategy and enhancing employee engagement. With a robust background in organizational development and employee relations, Erika is dedicated to fostering a culture that prioritizes talent retention and development. Under her leadership, Emser Tile has implemented innovative training programs aimed at empowering employees and enhancing operational efficiency, aligning with the company's commitment to excellence in the tile and natural stone industry.
One of Erika's key projects has been the integration of Six Sigma methodologies and Kaizen principles into the HR framework, driving continuous improvement in employee performance and satisfaction. Her expertise in risk avoidance and union negotiations has been instrumental in maintaining a harmonious workplace environment, ensuring that the company navigates complex employment laws effectively while minimizing potential disputes. Erika’s strategic approach to workforce planning has not only positioned Emser Tile as a top employer but has also contributed to its recognition as one of the Top 100 Employers in the industry.
With certifications such as SPHR and a strong foundation in Dale Carnegie training, Erika is committed to cultivating leadership at all levels within the organization. Her mantra, "Be kinder than necessary because everyone is fighting some kind of battle," reflects her empathetic leadership style, which resonates throughout the company. As Emser Tile continues to grow and innovate, Erika Croy-Brink remains a driving force behind its most valuable asset—its people.
