Erika Atkenson serves as the Senior Manager of eCommerce PurePlay at Kellanova, where she leverages her extensive expertise in omni-commerce sales and marketing to drive significant growth and innovation. In her current role, Erika is responsible for leading the development and execution of comprehensive commercial...
Erika Atkenson serves as the Senior Manager of eCommerce PurePlay at Kellanova, where she leverages her extensive expertise in omni-commerce sales and marketing to drive significant growth and innovation. In her current role, Erika is responsible for leading the development and execution of comprehensive commercial business plans that align with customer and sales objectives. Her strategic approach not only focuses on achieving digital marketing metrics but also emphasizes enhancing brand awareness, conversion rates, and customer loyalty in a rapidly evolving digital landscape.
One of Erika's key projects involves optimizing Kellanova's online presence across various PurePlay platforms, where she utilizes her skills in channel strategy and national account management to foster strong relationships with key stakeholders. By employing data-driven insights and a keen understanding of financial statements and reporting, she ensures that marketing initiatives are not only creative but also financially sound, delivering high-quality results that contribute to the company's bottom line.
Erika's ability to think outside the box has been instrumental in identifying new opportunities for growth, particularly in the realm of digital marketing. Her detail-oriented mindset and strategic influence enable her to navigate complex challenges and implement innovative solutions that resonate with consumers. As a result, she has become a pivotal figure in Kellanova's mission to enhance customer engagement and drive profitable growth, all while maintaining a strong commitment to exceptional customer service. Through her leadership, Erika continues to set the standard for excellence in the eCommerce sector, positioning Kellanova as a leader in the competitive landscape.
