Erik Overby is an accomplished Associate Principal at ZS, where he leverages his extensive expertise in healthcare marketing and sales to drive top-line growth for clients across the pharmaceutical industry. With a proven track record of success, Erik has spearheaded numerous high-impact projects that span...
Erik Overby is an accomplished Associate Principal at ZS, where he leverages his extensive expertise in healthcare marketing and sales to drive top-line growth for clients across the pharmaceutical industry. With a proven track record of success, Erik has spearheaded numerous high-impact projects that span the spectrum from Fortune 100 pharmaceutical giants to innovative small-cap biopharma companies. His role in ZS’s Growth Marketing Practice is pivotal; he not only focuses on enhancing project quality and client impact but also dedicates significant time to mentoring and training the next generation of healthcare consultants.
Erik's multifaceted skill set encompasses product launch strategies, go-to-market planning, and sales management, making him a valuable asset in navigating the complexities of the US healthcare landscape. His expertise in matrix management and cross-functional coordination enables him to build strong relationships across diverse teams, fostering collaboration and trust that are essential for successful project execution. Erik's commitment to developing actionable insights and strategic marketing initiatives has consistently led to measurable growth for his clients, reinforcing his reputation as a thought leader in the industry.
In addition to his project work, Erik is passionate about sharing his knowledge and experience with others, mentoring his team to exceed expectations and cultivate their skills in product development and new business development. His ability to connect with stakeholders at all levels ensures that ZS remains at the forefront of healthcare marketing innovation, driving meaningful change in a rapidly evolving industry.
