As the Global Brand Director at Westland Distillery, Erik Bennett leverages over a decade of experience in both non-profit and for-profit sectors to craft compelling narratives that resonate with diverse audiences. His role is pivotal in articulating the Westland story with clarity and conviction, ensuring...
As the Global Brand Director at Westland Distillery, Erik Bennett leverages over a decade of experience in both non-profit and for-profit sectors to craft compelling narratives that resonate with diverse audiences. His role is pivotal in articulating the Westland story with clarity and conviction, ensuring that the brand's unique identity and values are communicated effectively across global markets. Erik's expertise in brand strategy and global brand development allows him to lead comprehensive initiatives that not only enhance brand visibility but also drive consumer engagement.
At Westland, Erik spearheads key projects that involve cross-functional collaboration with production and operations teams, ensuring that product launches are executed seamlessly and align with the brand’s strategic goals. His hands-on approach to product marketing and strategic communications has been instrumental in bringing innovative offerings to market, while also supporting field marketing, sales, and distributor partners in achieving shared objectives.
Erik’s skills in creative concept design and collaborative problem-solving enable him to navigate the complexities of the spirits industry, where market trends and consumer preferences are constantly evolving. His strategic thinking and presentation skills empower him to effectively communicate brand initiatives, fostering alignment and enthusiasm among stakeholders. As he continues to shape the future of Westland Distillery, Erik remains committed to building a brand that not only celebrates the rich heritage of American single malt whiskey but also engages and inspires a global audience.
