Eriel Pettiford is a dynamic Marketing Manager at NielsenIQ, specializing in Growth Verticals and Partner Network. With a robust background in multimedia marketing, Eriel has successfully navigated the complexities of digital media marketing within fast-paced environments, demonstrating a keen ability to drive demand generation strategies...
Eriel Pettiford is a dynamic Marketing Manager at NielsenIQ, specializing in Growth Verticals and Partner Network. With a robust background in multimedia marketing, Eriel has successfully navigated the complexities of digital media marketing within fast-paced environments, demonstrating a keen ability to drive demand generation strategies that align with overarching business goals. At NielsenIQ, Eriel spearheads initiatives that not only enhance brand visibility but also significantly contribute to lead generation and sales pipeline growth.
One of Eriel's key projects involves executing targeted inbound prospecting email campaigns utilizing advanced tools like Salesloft and MS Dynamics. This strategic approach has proven effective in engaging potential clients and nurturing leads through tailored communication. Eriel's collaborative spirit shines through in cross-functional projects, where she works closely with teams to develop compelling report samples that serve marketing purposes, ensuring that insights are effectively communicated to clients.
Eriel's expertise extends to orchestrating comprehensive marketing campaigns across global markets, where she leverages her skills in market analysis, SEO copywriting, and creative strategy to deliver impactful results. Her proficiency in the Adobe Creative Suite allows her to design visually appealing content that resonates with diverse audiences. With a strong foundation in KPI tracking and social media management, Eriel continuously monitors campaign performance, making data-driven adjustments to optimize outcomes. Her commitment to teamwork and event management further enhances her ability to lead initiatives that foster growth and innovation within the organization. Eriel Pettiford is not just a marketing leader; she is a catalyst for growth in the ever-evolving landscape of digital marketing.
