Erico Fileno currently serves as the Digital Experience Director at Itaú Chile, where he leverages over three decades of expertise in digital innovation to shape the bank's digital strategy and enhance customer engagement. His role encompasses leading the development of digital channels and the overall...
Erico Fileno currently serves as the Digital Experience Director at Itaú Chile, where he leverages over three decades of expertise in digital innovation to shape the bank's digital strategy and enhance customer engagement. His role encompasses leading the development of digital channels and the overall customer experience, ensuring that every interaction with Itaú’s digital products is seamless and user-centric. Erico’s deep understanding of user research and strategic design allows him to craft solutions that not only meet but exceed customer expectations, driving loyalty and satisfaction in a competitive banking landscape.
At Itaú, Erico spearheads key projects that integrate cutting-edge technologies and design thinking methodologies to redefine the digital banking experience. His leadership in product and service development has resulted in the successful launch of initiatives that enhance usability and accessibility for a diverse clientele. By employing techniques such as usability testing and paper prototyping, he ensures that the products are intuitive and aligned with user needs.
Erico's commitment to service design and experience design positions him as a thought leader in the industry. He is passionate about fostering a culture of innovation within his team, encouraging collaboration and creative problem-solving to tackle complex challenges. His extensive background in B2C strategies and design leadership not only enriches Itaú’s digital offerings but also contributes to the broader evolution of digital banking in Chile and beyond. Through his visionary approach, Erico continues to pave the way for transformative digital experiences that resonate with millions of users globally.
