Erick Viollet serves as the Directeur Synchronisations at Sony Music Entertainment, where he expertly navigates the complex landscape of music licensing and synchronization. With over 20 years of experience in the music business, Erick has honed his skills across various domains, including marketing, A&R, and...
Erick Viollet serves as the Directeur Synchronisations at Sony Music Entertainment, where he expertly navigates the complex landscape of music licensing and synchronization. With over 20 years of experience in the music business, Erick has honed his skills across various domains, including marketing, A&R, and digital business strategies. His current role places him at the forefront of managing the licensing department for all Sony Music recordings, where he is responsible for the creation of bespoke recordings tailored to specific briefs, as well as the licensing of third-party tracks.
One of Erick’s key initiatives has been the establishment of a dedicated shortcom and audiovisual brand content business unit, which underscores his commitment to innovation in music design on demand. This unit not only enhances the creative synergy between music and visual media but also positions Sony Music as a leader in the evolving landscape of digital content. His expertise in music supervising ensures that every project aligns with the artistic vision and commercial objectives of the brand, while his deep understanding of social media and digital marketing strategies amplifies the reach and impact of the content produced.
Erick’s multifaceted skill set encompasses record label management, digital media strategy, and a keen insight into the latest trends in new media. His ability to blend artistic integrity with strategic marketing initiatives has made him a pivotal figure in the media and entertainment industry, driving successful collaborations and fostering relationships that elevate both artists and brands. As he continues to push the boundaries of music licensing, Erick remains dedicated to creating compelling audiovisual experiences that resonate with audiences worldwide.
