As the Founder and Editor-in-Chief of Mostly Sugar, Erica Shambley stands at the forefront of a digital publication that emphasizes the art of brand storytelling and effective communication. With her extensive background in marketing and communications, she expertly manages the day-to-day operations of the publication,...
As the Founder and Editor-in-Chief of Mostly Sugar, Erica Shambley stands at the forefront of a digital publication that emphasizes the art of brand storytelling and effective communication. With her extensive background in marketing and communications, she expertly manages the day-to-day operations of the publication, ensuring that every piece of content resonates with the target audience and aligns with the brand's core values. Under her leadership, a dedicated team of five and various contributors collaborate to create compelling narratives that not only inform but also engage readers on a deeper level.
Erica's expertise in crafting research-based strategies is evident in her meticulous approach to developing the editorial schedule and guidelines. She ensures that the tone of voice remains consistent across all platforms, fostering a strong brand identity that sets Mostly Sugar apart in a crowded digital landscape. Her proficiency in data analysis and tools like Google Analytics allows her to track audience engagement and refine content strategies, ensuring that the publication remains relevant and impactful.
Key projects under Erica's direction include innovative social media marketing campaigns that leverage storytelling to build community and drive traffic to the publication. By utilizing her skills in event marketing and platforms like Constant Contact, she has successfully launched initiatives that not only enhance brand visibility but also create meaningful connections with readers. With a keen eye for detail, Erica reviews all content, articles, and photographs, ensuring that they meet the high standards she has set for Mostly Sugar. Her dynamic approach and passion for narrative-driven marketing continue to propel the publication's success, making her a respected leader in the industry.
