Erica Schaffel is a seasoned professional in the B2B SaaS landscape, currently serving as a valued member of Women in Revenue, where she leverages her extensive expertise to empower and uplift women in sales and revenue roles. With a proven track record as a 2X...
Erica Schaffel is a seasoned professional in the B2B SaaS landscape, currently serving as a valued member of Women in Revenue, where she leverages her extensive expertise to empower and uplift women in sales and revenue roles. With a proven track record as a 2X Founding Account Executive, Erica has successfully developed and executed go-to-market (GTM) strategies that not only launched new product categories but also established her companies as leaders in their respective markets. Her strategic vision and execution have been instrumental in driving growth and innovation.
In her previous roles as the first Head of Sales and VP of Sales for three different B2B SaaS startups, Erica built high-performing teams from the ground up. She implemented robust sales processes and crafted effective strategies that aligned with the unique challenges faced by seed and Series A companies. Her leadership style emphasizes relationship building and collaboration, ensuring that her teams are motivated and equipped to exceed their targets.
At Women in Revenue, Erica is actively involved in key projects aimed at fostering professional development and networking among women in sales. She utilizes her skills in project management, event management, and business development to create impactful learning experiences. By sharing her insights on crisis counseling and user experience, Erica contributes to a community that is dedicated to solving the most pressing challenges in sales management and operations. Her commitment to empowering others, coupled with her deep understanding of the SaaS industry, positions her as a thought leader and advocate for diversity in revenue roles.
