As the Marketing Director at Good People Realty, Erica Perez brings two decades of rich experience in the online marketing landscape, seamlessly blending her expertise in branding, design, and strategic planning to elevate the company's presence in the real estate market. With a keen focus...
As the Marketing Director at Good People Realty, Erica Perez brings two decades of rich experience in the online marketing landscape, seamlessly blending her expertise in branding, design, and strategic planning to elevate the company's presence in the real estate market. With a keen focus on creating an authentic marketing voice, Erica ensures that all initiatives resonate with the core values of Good People Realty, fostering genuine connections with clients and prospects alike.
Erica's role encompasses the strategic planning and implementation of comprehensive marketing initiatives, where she skillfully manages Facebook and Instagram paid advertising campaigns aimed at lead generation. Her proficiency in social media marketing not only enhances brand visibility but also drives engagement and conversion rates, making her a pivotal force in the company's growth strategy.
In addition to her digital marketing acumen, Erica excels in creative direction, overseeing the design and execution of a diverse range of projects, including websites, video content, and print materials. Her expertise in user interface design and website development ensures that all digital touchpoints are not only visually appealing but also user-friendly, enhancing the overall customer experience.
With a strong foundation in Google Analytics, Erica continuously analyzes campaign performance, leveraging data-driven insights to refine marketing strategies and optimize results. Her ability to listen and adapt to market trends positions Good People Realty as a forward-thinking leader in the industry, making Erica Perez an invaluable asset to the team and a driving force behind the company's success.
