As the Communications Director at NLM Photonics, Erica Mcgillivray plays a pivotal role in shaping the narrative around the company’s groundbreaking advancements in photonics computing technology. With a rich background in marketing and communications, Erica leverages their expertise to craft compelling stories that resonate with...
As the Communications Director at NLM Photonics, Erica Mcgillivray plays a pivotal role in shaping the narrative around the company’s groundbreaking advancements in photonics computing technology. With a rich background in marketing and communications, Erica leverages their expertise to craft compelling stories that resonate with diverse audiences, from industry stakeholders to potential customers. Their strategic approach to public relations and community outreach has been instrumental in elevating NLM Photonics' brand visibility within the tech landscape.
Erica is currently spearheading several key projects aimed at enhancing the company’s digital presence and fostering community engagement. By implementing innovative digital strategies and optimizing content management processes, they ensure that NLM Photonics remains at the forefront of industry conversations. Their commitment to diversity, equity, and inclusion is evident in every campaign, as they strive to create a more inclusive narrative around technology and its potential to impact various communities.
In addition to their marketing initiatives, Erica is dedicated to building strong relationships with stakeholders through effective community organizing and outreach efforts. They understand the importance of connecting with audiences on a personal level, which is reflected in their work on newsletters and other communication channels that keep the community informed and engaged. With a keen eye for SEO and web design, Erica ensures that NLM Photonics not only communicates its vision effectively but also reaches the right audiences in an increasingly digital world. Their multifaceted skill set and passion for community engagement make Erica an invaluable asset to NLM Photonics as they navigate the evolving landscape of photonics technology.
