As the Director of Masthead Operations at The New York Times, Erica Futterman plays a pivotal role in shaping the operational backbone of one of the world’s leading news organizations. With a unique blend of expertise in operations, communications, and culture, Erica excels at orchestrating...
As the Director of Masthead Operations at The New York Times, Erica Futterman plays a pivotal role in shaping the operational backbone of one of the world’s leading news organizations. With a unique blend of expertise in operations, communications, and culture, Erica excels at orchestrating the complex interplay between editorial teams and cross-functional partners, including HR, Finance, Product, and Communications. Her strategic acumen allows her to streamline processes and enhance collaboration, ensuring that the masthead operates with maximum efficiency and clarity.
In her current role, Erica is akin to a chief of staff, working closely with the leadership team to prioritize critical initiatives and drive impactful decision-making. She is instrumental in establishing frameworks that empower editorial teams to focus on their core mission: delivering high-quality journalism. By implementing structured workflows and fostering a culture of accountability, Erica ensures that the masthead is not only responsive to the fast-paced media landscape but also proactive in its approach to storytelling and audience engagement.
Key projects under her leadership have included the development of innovative content strategies that leverage data-driven insights to enhance reader experience and engagement. Her background in journalism, combined with her skills in editing and online journalism, enables her to bridge the gap between creative vision and operational execution. As she continues to navigate the evolving media environment, Erica remains committed to fostering a collaborative culture that champions editorial excellence and drives The New York Times forward in its mission to inform and inspire.
