Erica Dublin, as the Founder of Wayfare Creative, leverages her extensive 20+ years of experience in interactive entertainment and brand storytelling to redefine how companies communicate their narratives. Her role as a communications strategist is pivotal in guiding early-stage companies through the complexities of product...
Erica Dublin, as the Founder of Wayfare Creative, leverages her extensive 20+ years of experience in interactive entertainment and brand storytelling to redefine how companies communicate their narratives. Her role as a communications strategist is pivotal in guiding early-stage companies through the complexities of product launches and brand positioning. Erica’s expertise lies in her ability to craft compelling stories that resonate with target audiences, ensuring that her clients not only capture attention but also foster lasting engagement.
At Wayfare Creative, Erica leads key projects that focus on strategic pivots and rebranding initiatives for established brands, aligning their messaging with the ever-evolving market landscape. Her collaborative approach involves working closely with cross-functional teams, including Legal, Private Equity, and Studio divisions, to develop culture-defining campaigns that drive both visibility and impact. Notable clients such as Transmedia Capital, Marque Brands, and Joby (Gorillapod) benefit from her insights into crisis communications and executive visibility, which are essential for navigating the fast-paced world of digital marketing.
Erica is adept at integrating digital strategy with traditional storytelling, utilizing her skills in writing, HTML, and image editing to create cohesive and visually appealing content. Her proactive thinking and innovative solutions have positioned Wayfare Creative as a go-to partner for companies looking to enhance their brand narrative and achieve strategic growth. With a keen eye for market trends and a passion for storytelling, Erica Dublin continues to empower brands to connect authentically with their audiences while driving business success.
