As the Director of Ecommerce at Alatus Solutions, Eric Steeves plays a pivotal role in driving innovative marketing strategies that bridge the gap between consumer engagement and B2B sales. With a robust background in digital marketing, Eric leverages his expertise in demand generation, brand management,...
As the Director of Ecommerce at Alatus Solutions, Eric Steeves plays a pivotal role in driving innovative marketing strategies that bridge the gap between consumer engagement and B2B sales. With a robust background in digital marketing, Eric leverages his expertise in demand generation, brand management, and eCommerce sales to propel the growth of Alatus Solutions’ diverse portfolio, which includes Amplify360, Illumitrac, and DentalPost. His strategic vision is complemented by a hands-on approach to product management and development, ensuring that each initiative aligns with the overarching goals of the firm.
Eric is currently spearheading key projects aimed at enhancing customer acquisition and retention through data-driven marketing tactics. His proficiency in web analytics and HubSpot allows him to craft tailored campaigns that resonate with target audiences, maximizing ROI across various channels, including SEO, SEM, email, and social media. By fostering strong partner relationships and building cohesive teams, Eric cultivates an environment of creativity and collaboration, driving results that exceed expectations.
In an ever-evolving digital landscape, Eric remains at the forefront of eCommerce trends, utilizing affiliate marketing strategies and lead generation techniques to optimize performance. His commitment to continuous learning and adaptation ensures that Alatus Solutions remains a leader in the MarTech space, delivering exceptional value to clients and stakeholders alike. Through his innovative mindset and strategic acumen, Eric Steeves is not just shaping the future of eCommerce at Alatus Solutions; he is redefining it.
