Eric Merle serves as the Marketing and Sales Director at P'TIT CLOWN, where he leverages his extensive expertise in digital marketing and influence marketing to drive innovative strategies and foster growth. With a pioneering spirit in word-of-mouth (WOM) marketing since 2012, Eric has established himself...
Eric Merle serves as the Marketing and Sales Director at P'TIT CLOWN, where he leverages his extensive expertise in digital marketing and influence marketing to drive innovative strategies and foster growth. With a pioneering spirit in word-of-mouth (WOM) marketing since 2012, Eric has established himself as a consultant across the entire influence pyramid, adeptly navigating the nuances of macro, micro, and nano influencers. His role at P'TIT CLOWN involves not only the management of marketing and sales teams but also the strategic drafting and implementation of initiatives that align with the companyâs vision.
Under Eric's leadership, the marketing team is focused on developing new product ranges that resonate with the target audience, utilizing insights from community management and web analytics to inform decisions. He is instrumental in enhancing brand content and orchestrating impactful events that elevate P'TIT CLOWN's presence in the market. On the sales front, Eric has successfully implemented a robust CRM system that streamlines operations and enhances lead generation through online tools and strategic partnerships. His commitment to team incentives fosters a motivated sales force, driving performance and achieving business objectives.
With a strong foundation in B2B sales and a keen understanding of digital strategy, Eric Merle is not just a leader but a visionary in the marketing landscape. His ability to integrate digital marketing techniques with traditional sales approaches positions P'TIT CLOWN for sustained success in an ever-evolving industry.
