Eric Howard is a seasoned investor at Pellatt Cornucopia Gift Baskets, where he leverages his extensive background in digital media and online sales to drive innovative growth strategies. With over a decade of experience in sales and marketing management, Eric plays a pivotal role in...
Eric Howard is a seasoned investor at Pellatt Cornucopia Gift Baskets, where he leverages his extensive background in digital media and online sales to drive innovative growth strategies. With over a decade of experience in sales and marketing management, Eric plays a pivotal role in enhancing the company’s digital footprint and expanding its market reach. His expertise in PPC AdWords campaign management, particularly on platforms like Amazon and Google, has been instrumental in optimizing Cornucopia's online sales channels, ensuring that their diverse range of gift baskets—from gourmet selections to themed offerings for new babies, weddings, and anniversaries—reaches a broader audience.
In his current role, Eric is spearheading key projects that focus on integrating advanced email marketing strategies and SEO best practices to enhance customer engagement and retention. By employing targeted marketing communications and leveraging social networking platforms, he has successfully increased brand visibility and fostered meaningful connections with both B2B and B2C customers. His skills in account management and new business development are crucial as Cornucopia continues to innovate and adapt in a competitive retail landscape.
Eric’s passion for start-ups and his strategic vision for growth make him an invaluable asset to Pellatt Cornucopia Gift Baskets. He is committed to not only maintaining the company’s century-long legacy of exceptional gift-giving solutions but also propelling it into the future with cutting-edge marketing techniques and a customer-centric approach. Through his leadership, Cornucopia is poised to thrive in the evolving digital marketplace, ensuring that every gift basket delivered is a memorable experience for the recipient.
