As the Design Director at Grind Ethic, Eric Hines leverages his extensive background in technology and outdoor industries to drive innovative design solutions that resonate with diverse audiences. With a portfolio that includes renowned brands such as The North Face and SRAM/Avid, Eric excels in...
As the Design Director at Grind Ethic, Eric Hines leverages his extensive background in technology and outdoor industries to drive innovative design solutions that resonate with diverse audiences. With a portfolio that includes renowned brands such as The North Face and SRAM/Avid, Eric excels in creative direction and brand development, ensuring that each project aligns with the core values and vision of the brand. His role involves not only concepting compelling narratives alongside writers but also serving as a "hired gun" to elevate brand identities through strategic design initiatives.
Eric's expertise in silkscreening, welding, and prototyping allows him to bring a tactile dimension to his work, enhancing the user experience and product functionality. He is adept at refining sales materials and maintaining brand standards, collaborating seamlessly with both internal teams and external vendors to deliver cohesive and impactful marketing collateral. His commitment to awareness and behavior change campaigns further underscores his ability to create designs that not only attract attention but also inspire action.
Key projects under Eric's leadership at Grind Ethic have included the development of comprehensive corporate identities and packaging solutions that stand out in a competitive marketplace. By integrating graphic and web design with a deep understanding of consumer behavior, Eric ensures that each brand he touches is not only visually stunning but also strategically positioned for success. His multifaceted skill set and passion for design make him a pivotal figure in shaping the future of brands within the outdoor and technology sectors.
