As the Chief Marketing Officer at the International Association of Better Business Bureaus (BBB), Eric Habermas is at the forefront of driving transformative marketing strategies that elevate the organization’s mission of fostering trust in the marketplace. With a wealth of experience in digital marketing transformations,...
As the Chief Marketing Officer at the International Association of Better Business Bureaus (BBB), Eric Habermas is at the forefront of driving transformative marketing strategies that elevate the organization’s mission of fostering trust in the marketplace. With a wealth of experience in digital marketing transformations, particularly within the Fortune 500, automotive, powersports, marine, and nonprofit sectors, Eric leverages his expertise to spearhead innovative initiatives that resonate with diverse audiences.
One of Eric's key projects is the launch of a comprehensive digital marketing program designed to enhance brand visibility and generate quality leads across multiple platforms. This initiative not only aims to strengthen the BBB's presence in the digital landscape but also to engage consumers and businesses alike in meaningful ways. Additionally, he is leading the large-scale implementation of the BBB’s signature campaign, The Sign of a Better Business℠, which reinforces the organization's commitment to ethical business practices and consumer protection.
Eric's strategic vision is further amplified through the implementation of Salesforce Marketing Cloud, enabling data-driven decision-making and personalized marketing efforts that align with the needs of the BBB's stakeholders. His proficiency in strategy, demand generation, and cross-functional team leadership ensures that the organization remains agile and responsive to the evolving market dynamics.
With a passion for innovation in software, analytics, and performance marketing, Eric Habermas is dedicated to driving impactful changes that not only enhance the BBB's brand but also contribute to a more trustworthy business environment. His commitment to excellence and team building fosters a culture of collaboration, empowering his team to deliver exceptional results in an increasingly competitive landscape.
