Eric Chan is a seasoned Product Management professional currently serving as the Director of Product Management at Marriott International, where he spearheads the strategic vision and execution for the global Marriott Bonvoy loyalty product groups. With a robust background in Agile methodology, Eric excels in...
Eric Chan is a seasoned Product Management professional currently serving as the Director of Product Management at Marriott International, where he spearheads the strategic vision and execution for the global Marriott Bonvoy loyalty product groups. With a robust background in Agile methodology, Eric excels in creating comprehensive product roadmaps and managing the entire product life cycle. His expertise in driving scrum teams across different time zones ensures that projects are delivered efficiently and effectively, aligning with Marriott's commitment to enhancing customer experiences.
In his current role, Eric leads initiatives in critical areas such as Membership Enrollment and Sign-In, Loyalty Partnerships, Promotions, and Account Security. His strategic oversight in these domains not only enhances user engagement but also drives significant growth in loyalty program participation. By leveraging his knowledge of eCommerce merchandising best practices and demand generation programs, Eric has successfully implemented marketing automation strategies that optimize customer interactions and boost conversion rates.
Eric's analytical prowess is complemented by his proficiency in web analytics tools like Coremetrics and Google Analytics, enabling him to derive actionable insights from website traffic and user behavior. This data-driven approach informs his decisions, ensuring that product enhancements resonate with customer needs and market trends. With a strong foundation in competitive analysis and business strategy, Eric is adept at navigating the complexities of the hospitality industry, positioning Marriott Bonvoy as a leader in loyalty programs. His leadership and vision continue to shape the future of Marriott's customer engagement strategies, driving innovation and excellence in the hospitality sector.
