Erez Rousseau serves as the Creative Director at LG&P In-Store Agency, where he leverages over 20 years of experience to redefine the landscape of retail marketing. His role is pivotal in capturing the essence of brands and translating that vision into compelling visual statements that...
Erez Rousseau serves as the Creative Director at LG&P In-Store Agency, where he leverages over 20 years of experience to redefine the landscape of retail marketing. His role is pivotal in capturing the essence of brands and translating that vision into compelling visual statements that resonate with consumers at the point of sale. Erez believes that the intersection of insights, strategy, and creativity is essential for crafting impactful design solutions. By collaborating closely with the research and shopper marketing division, he ensures that every project begins with a well-defined brief that informs both the strategic direction and the creative process.
Under Erez's leadership, the team excels in delivering innovative and commercially viable shopper marketing solutions. His expertise in design strategy and 3D modeling, particularly with tools like Autodesk 3ds Max, allows for the creation of dynamic retail displays that not only attract attention but also drive sales. Erez is committed to balancing high-level creativity with practical implementation, ensuring that each project aligns with the overarching brand strategy while remaining feasible in a competitive market.
In addition to his creative prowess, Erez is a dedicated mentor, guiding a team of talented designers to push the boundaries of graphic design and brand development. His strategic vision and out-of-the-box thinking empower his team to explore new ideas, fostering an environment where innovation thrives. With a keen understanding of global merchandising trends, Erez Rousseau continues to shape the future of retail marketing, making a lasting impact on the brands he represents.
