Eneritz Alonso Urkijo serves as the Directora de Marketing y Comunicación at Gaursa, where she leverages her extensive academic background and professional expertise to drive innovative marketing strategies and enhance brand visibility. With a Licenciatura en Administración y Dirección de Empresas, a specialization in Marketing...
Eneritz Alonso Urkijo serves as the Directora de Marketing y Comunicación at Gaursa, where she leverages her extensive academic background and professional expertise to drive innovative marketing strategies and enhance brand visibility. With a Licenciatura en Administración y Dirección de Empresas, a specialization in Marketing from La Comercial-Univ. Deusto, and an Executive MBA from ESIC Business School, Eneritz possesses a robust foundation in both theoretical and practical aspects of business management. Her additional qualifications, including a Máster en Tecnologías de la Información and a Máster en Habilidades Directivas, further equip her with the necessary skills to navigate the complexities of the digital marketing landscape.
In her current role, Eneritz is responsible for overseeing global marketing initiatives, which encompass advertising, event management, sponsorships, and customer relationship management (CRM). She plays a pivotal role in defining the marketing plan and managing the lifecycle of Gaursa's brand models across key market segments, as well as exploring new opportunities for growth. Eneritz's expertise in digital processes and online sales management is instrumental in optimizing the company's digital presence and enhancing customer engagement through effective social media strategies and market data analysis.
Her advanced skills in negotiation, search engine marketing (SEM), and media relations enable her to forge strong partnerships and drive impactful campaigns that resonate with target audiences. Eneritz's commitment to continuous improvement and her strategic approach to marketing make her a key asset to Gaursa, as she navigates the ever-evolving landscape of marketing and communication in a competitive industry.
