Emmanuel Vacher is a seasoned executive with over 20 years of experience in the Telecom and Media industries, currently serving as the Directeur BU E-commerce at PMU and a member of the executive committee. His role is pivotal in steering the digital transformation of PMU.fr,...
Emmanuel Vacher is a seasoned executive with over 20 years of experience in the Telecom and Media industries, currently serving as the Directeur BU E-commerce at PMU and a member of the executive committee. His role is pivotal in steering the digital transformation of PMU.fr, which encompasses key segments such as horse racing, sports betting, and poker. Under his leadership, the business unit has seen significant growth, managing a substantial P&L with stakes exceeding €1.7 billion. Emmanuel's expertise in monetization and digital strategy has been instrumental in crafting innovative operational plans that align with the evolving landscape of online gaming and betting.
Prior to his current position, Emmanuel held significant roles, including Managing Director of the Legal & Regulatory Business Unit at Wolters Kluwer France and CEO of Newsweb. His extensive background in business unit management equips him with a comprehensive understanding of market dynamics and customer engagement strategies. Emmanuel’s strategic planning skills, coupled with his experience in B2B marketing and subscription sales, have enabled him to effectively navigate the complexities of the e-commerce sector.
As he reports directly to the Board of Directors, Emmanuel is responsible for not only driving revenue growth but also enhancing the overall customer experience through effective CRM management. His commitment to fostering a culture of innovation within his teams ensures that PMU remains at the forefront of the digital betting industry, leveraging fast-evolving technologies to meet customer demands and capitalize on new market opportunities.
