Emmanuel Melero serves as the France & Benelux Marketing and Communications Manager at Capcom, where he leverages over 20 years of extensive experience in consumer entertainment product marketing. His impressive track record includes the successful launch of over 300 products across various platforms, including console,...
Emmanuel Melero serves as the France & Benelux Marketing and Communications Manager at Capcom, where he leverages over 20 years of extensive experience in consumer entertainment product marketing. His impressive track record includes the successful launch of over 300 products across various platforms, including console, PC, and mobile. This breadth of experience has equipped him with a deep understanding of diverse target audiences, allowing him to craft tailored marketing strategies that resonate with gamers of all demographics.
In his current role, Emmanuel is responsible for implementing comprehensive marketing strategies for game releases in the competitive French and Benelux markets. He excels at analyzing and anticipating market trends and customer needs, ensuring that Capcom remains at the forefront of the interactive entertainment industry. His expertise in digital marketing is particularly noteworthy; he devises innovative strategies that enhance brand presence through optimized websites, engaging social media campaigns, and effective community management. This multifaceted approach not only boosts visibility but also fosters a loyal community of gamers.
Emmanuel's role as a key point of contact with industry bodies such as SELL (Syndicat des éditeurs de logiciels) further underscores his commitment to advancing the gaming sector in France and Benelux. His skills in online gaming, casual games, monetization, and product marketing are complemented by a keen insight into game development and MMORPGs, making him a pivotal figure in driving Capcom's success in these dynamic markets. Through his strategic vision and hands-on leadership, Emmanuel Melero continues to shape the future of gaming marketing in the region.
