Emma Toft is a seasoned professional with over eighteen years of robust experience in fashion design, procurement, sales, and leadership. Currently serving as the owner of Better Yarn, a small yet impactful enterprise, Emma has honed her expertise in product development and sustainable practices. Her...
Emma Toft is a seasoned professional with over eighteen years of robust experience in fashion design, procurement, sales, and leadership. Currently serving as the owner of Better Yarn, a small yet impactful enterprise, Emma has honed her expertise in product development and sustainable practices. Her role transcends traditional design; she views herself as a hardcore product developer, deeply committed to creating innovative and commercially viable solutions in the fashion industry.
At Better Yarn, Emma is at the forefront of driving initiatives that align with the United Nations' Sustainable Development Goal 12, which focuses on responsible consumption and production. This commitment is not just a corporate responsibility but a personal mission for Emma, who believes that sustainability should be woven into the very fabric of the fashion industry. She collaborates closely with suppliers to ensure that every product is not only stylish but also ethically produced, reflecting her dedication to environmental stewardship.
Emma's leadership skills are complemented by her strategic marketing acumen, allowing her to effectively communicate Better Yarn's vision to a broader audience. She leverages social media marketing to engage with consumers, fostering a community that values sustainability as much as style. Through her innovative approach to business strategy, Emma is not only shaping the future of Better Yarn but also influencing the industry at large, advocating for a shift towards more responsible practices in fashion. Her journey exemplifies how passion and purpose can drive meaningful change in a competitive landscape.
