As the Creative Director at Homebase, Emily Wright is at the forefront of transforming how small businesses manage their hourly teams. With a mission to "peddle dopamine," Emily harnesses her extensive experience in consumer, SMB, and enterprise SaaS marketing to create compelling brand narratives that...
As the Creative Director at Homebase, Emily Wright is at the forefront of transforming how small businesses manage their hourly teams. With a mission to "peddle dopamine," Emily harnesses her extensive experience in consumer, SMB, and enterprise SaaS marketing to create compelling brand narratives that resonate deeply with customers. Her unique blend of creative and analytical skills enables her to craft innovative marketing strategies that not only capture attention but also drive aggressive growth targets.
At Homebase, Emily leads key projects that focus on enhancing user experience and engagement through multi-channel marketing initiatives. By leveraging her expertise in brand and product marketing, she has successfully launched campaigns that highlight the platform's intuitive features—such as employee scheduling, time clocks, and payroll management—making these essential tools accessible and appealing to busy business owners. Emily's commitment to customer-centric design ensures that every touchpoint delivers a "magic moment," reinforcing Homebase's position as a leader in the SMB space.
Her proficiency in market research and digital marketing allows her to stay ahead of industry trends, ensuring that Homebase's messaging is not only relevant but also impactful. Emily's strategic vision is complemented by her hands-on approach to product development, where she collaborates closely with cross-functional teams to refine offerings based on real-time feedback and insights. By fostering a culture of creativity and innovation, Emily Wright is not just building a brand; she is shaping the future of work for over 100,000 small businesses, proving that effective tools can indeed make work easier and more enjoyable.
