Emily Mercavich serves as the Creative Director at Lucky 17 Restaurant Group, where she plays a pivotal role in shaping the brand identity and digital presence of five vibrant Charleston restaurants. With a robust background in graphic design, web design, and user experience design, Emily...
Emily Mercavich serves as the Creative Director at Lucky 17 Restaurant Group, where she plays a pivotal role in shaping the brand identity and digital presence of five vibrant Charleston restaurants. With a robust background in graphic design, web design, and user experience design, Emily leverages her artistic vision to create compelling menus, engaging social media content, and eye-catching marketing materials that resonate with the local community and enhance the dining experience. Her expertise in corporate branding and digital marketing allows her to effectively manage the restaurants' online presence, ensuring that each establishment reflects its unique personality while maintaining a cohesive brand strategy.
In her role, Emily is not only responsible for the aesthetic elements but also oversees the functionality of the websites, focusing on user interface design and interaction design to optimize customer engagement. She adeptly manages Google Business and Google Ads, driving traffic and visibility for the restaurants in a competitive market. As the point person for corporate sponsorships and events, she cultivates partnerships that elevate the brand and foster community connections.
Emily's proficiency in the Adobe Creative Suite empowers her to bring innovative ideas to life, whether through typography, logo design, or art direction. Her strong foundation in business administration complements her creative skills, allowing her to navigate the complexities of the restaurant industry with strategic insight. With a Bachelor of Arts degree from the University of South Carolina, Emily continues to push the boundaries of creativity, ensuring that Lucky 17 Restaurant Group remains at the forefront of Charleston’s dynamic dining scene.
