As the Director of Marketing and eCommerce at Totes Isotoner, Emily Chapel leverages nearly two decades of extensive experience in brand building and marketing to drive innovative strategies across four distinct brands: Totes, Isotoner, Acorn, and Manzella. Her role is pivotal in shaping the omni-channel...
As the Director of Marketing and eCommerce at Totes Isotoner, Emily Chapel leverages nearly two decades of extensive experience in brand building and marketing to drive innovative strategies across four distinct brands: Totes, Isotoner, Acorn, and Manzella. Her role is pivotal in shaping the omni-channel marketing landscape, where she seamlessly integrates digital marketing execution with traditional brand strategies. Emily's expertise in strategic brand consulting allows her to craft compelling narratives that resonate with consumers, while her entrepreneurial spirit fosters a culture of creativity and agility within her teams.
Under her leadership, key projects have included the revitalization of DTC websites and the optimization of Amazon presence, ensuring that each brand not only meets but exceeds consumer expectations in a competitive marketplace. Emily's commitment to performance marketing is evident in her data-driven approach to marketing campaigns, where she utilizes analytics to refine strategies and enhance customer engagement. Additionally, her proficiency in social media and PR has significantly elevated brand visibility and consumer interaction, driving growth across all channels.
Emily’s ability to connect the “why” with the “how” empowers her cross-functional teams to align with the overarching brand vision, translating long-term goals into actionable, tactical plans. Her strategic planning and brand management skills are complemented by her focus on packaging and in-store merchandising, ensuring a cohesive brand experience from online to offline touchpoints. As a brand visionary, Emily Chapel continues to inspire innovation and excellence at Totes Isotoner, positioning the company for sustained success in the ever-evolving retail landscape.
