Emily Berk is a dynamic Digital Marketing Consultant at Sony Music Entertainment, specifically within the Arista Records division, where she expertly navigates the ever-evolving landscape of digital media to amplify artist visibility and engagement. With a keen eye for cultural trends, Emily curates impactful marketing...
Emily Berk is a dynamic Digital Marketing Consultant at Sony Music Entertainment, specifically within the Arista Records division, where she expertly navigates the ever-evolving landscape of digital media to amplify artist visibility and engagement. With a keen eye for cultural trends, Emily curates impactful marketing strategies that resonate with diverse audiences, ensuring that each campaign not only stands out but also enriches the cultural narrative. Her role involves collaborating closely with artists on their new releases, where she spearheads influencer outreach and management, particularly on platforms like TikTok, which has become a pivotal space for music discovery and fan interaction.
One of Emily's standout contributions is her leadership in designing and developing custom augmented reality (AR) effects for social media platforms such as TikTok, Instagram, and Snapchat. These innovative AR experiences not only enhance user engagement but also create immersive touchpoints for fans to connect with their favorite artists. By leveraging her expertise in short-form video content creation—encompassing scripting, filming, and editing—Emily ensures that each deliverable is not just visually appealing but also strategically aligned with the artists' branding and messaging.
In addition to her hands-on creative work, Emily plays a crucial role in keeping her team informed about the latest trends in the digital marketing sphere. She meticulously researches and compiles bi-weekly trend reports that provide valuable insights into the current social landscape, enabling her colleagues to stay ahead of the curve. Her proficiency in tools like Spark AR Studio, ADvantage, and Smartsheet, combined with her strong leadership and teamwork skills, positions her as a vital asset in the digital marketing realm, where she continues to push the boundaries of how music is experienced in the digital age.
