Elli George serves as a Senior Partner at The Nova Consulting Group, where she leverages her extensive expertise in B2B sales to drive transformative results for sales teams and leaders in complex industries such as medical devices, SaaS, and AI-powered solutions. With a strong foundation...
Elli George serves as a Senior Partner at The Nova Consulting Group, where she leverages her extensive expertise in B2B sales to drive transformative results for sales teams and leaders in complex industries such as medical devices, SaaS, and AI-powered solutions. With a strong foundation in organizational development and change management, Elli has been instrumental in the creation of the Advanced Sales Conversation Model© and the Nudge Interview Model©, both of which are designed to enhance the quality of sales conversations and foster deeper engagement with buyers.
In her current role, Elli collaborates closely with sales leaders to implement research-based methodologies that not only improve sales performance but also cultivate a culture of continuous learning and adaptation within teams. Her approach emphasizes the importance of understanding buyer psychology and the dynamics of competitive markets, enabling her clients to navigate challenges with confidence and agility. Key projects under her leadership have included tailored coaching programs that focus on executive coaching, public speaking, and training, all aimed at equipping sales professionals with the skills necessary to thrive in high-stakes environments.
Elli’s commitment to fostering organizational growth is evident in her ability to manage complex programs that drive strategic change. By combining her time management skills with a deep understanding of business development, she empowers teams to realize their full potential. As a sought-after speaker and thought leader in the sales coaching arena, Elli continues to inspire others to embrace innovative sales strategies that resonate with today’s discerning buyers.
