Ellen Slingsby Miller serves as the Market Senior Director of Marketing & Communications for HCA New England Healthcare, where she leverages her extensive expertise in corporate communications to drive strategic initiatives across multiple facilities, including Portsmouth Regional Hospital, Frisbie Memorial Hospital, and Parkland Medical Center....
Ellen Slingsby Miller serves as the Market Senior Director of Marketing & Communications for HCA New England Healthcare, where she leverages her extensive expertise in corporate communications to drive strategic initiatives across multiple facilities, including Portsmouth Regional Hospital, Frisbie Memorial Hospital, and Parkland Medical Center. In her role, Ellen is responsible for the creation, execution, and measurement of comprehensive marketing and communications plans tailored to the unique needs of each hospital and service line. Her strategic oversight encompasses a diverse range of projects, from enhancing community engagement through targeted media relations and social media campaigns to managing internal communications that foster a cohesive organizational culture among staff and stakeholders.
Ellen's proficiency in crisis communications is particularly vital in the healthcare sector, where timely and accurate information dissemination can significantly impact patient trust and institutional reputation. She adeptly navigates the complexities of a highly matrixed organization, collaborating with cross-functional teams to ensure alignment with HCA Healthcare's overarching goals. Her ability to influence at all levels, combined with her experience in high-tech environments, allows her to implement innovative solutions that resonate across various demographics and cultural contexts.
Key projects under Ellen's leadership include the development of strategic public relations initiatives that highlight the hospitals' commitment to quality care and community health, as well as the optimization of web content to enhance patient engagement and accessibility. By focusing on measurable outcomes, Ellen ensures that each marketing effort not only elevates brand awareness but also contributes to the overall mission of providing exceptional healthcare services in New England.
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