Elizabeth Wiggins serves as the Director of Marketing and Communications at Baptist Anderson Regional Health System, where she leverages over 21 years of experience to drive impactful brand-building campaigns that significantly enhance patient volume across a diverse healthcare landscape. In her current role, Elizabeth leads...
Elizabeth Wiggins serves as the Director of Marketing and Communications at Baptist Anderson Regional Health System, where she leverages over 21 years of experience to drive impactful brand-building campaigns that significantly enhance patient volume across a diverse healthcare landscape. In her current role, Elizabeth leads the marketing and communications strategy for two hospitals, a specialized cancer center, 16 clinics, and a network of over 50 healthcare providers. Her expertise in strategic communications enables her to craft compelling narratives that resonate with both patients and the community, fostering trust and engagement.
Elizabeth is at the forefront of several key projects aimed at improving patient outreach and education, including the implementation of innovative digital marketing strategies and community health initiatives. Her leadership in crisis communications has been particularly vital in navigating the challenges posed by the evolving healthcare environment, ensuring that clear, accurate information reaches stakeholders promptly. Additionally, her focus on internal communications has strengthened team cohesion and alignment with the organization's mission, enhancing overall operational efficiency.
With a strong foundation in business strategy and process improvement, Elizabeth continuously seeks opportunities to optimize marketing efforts and enhance the patient experience. Her proficiency in tools such as Microsoft PowerPoint and Microsoft Office complements her public speaking skills, allowing her to effectively present ideas and drive initiatives that align with the health system's goals. As a dynamic leader, Elizabeth Wiggins is dedicated to advancing the mission of Baptist Anderson Regional Health System through innovative marketing and communications strategies that prioritize patient care and community well-being.
