Elizabeth Lui is a dynamic Partner Marketing Manager at Degreed, where she leverages her B2B startup mentality to drive critical growth initiatives within the organization. With a keen focus on building mutually beneficial partner relationships, Elizabeth employs a positive and proactive approach that fosters collaboration...
Elizabeth Lui is a dynamic Partner Marketing Manager at Degreed, where she leverages her B2B startup mentality to drive critical growth initiatives within the organization. With a keen focus on building mutually beneficial partner relationships, Elizabeth employs a positive and proactive approach that fosters collaboration and innovation. Her expertise in marketing operations automation has been pivotal in enhancing B2C marketing campaigns, deliberately deepening product usage and engagement among users.
In her current role, Elizabeth is responsible for crafting and executing comprehensive marketing strategies for Degreed’s partner program, which encompasses a diverse array of technology, content, channel, and alliance partners. She plays a crucial role in establishing joint value propositions and ecosystem messaging, ensuring that co-branded lead-generating marketing activities resonate with target audiences. Notable partners include industry leaders such as Credly, DataCamp, edX, and Workday, among others. Through her strategic oversight, Elizabeth drives alignment and organizes the execution of go-to-market plans and ongoing partnership campaigns, effectively amplifying Degreed’s market presence.
Additionally, Elizabeth is a founding member of the RaceEQ Business Resource Group, where she leads communications and events, further showcasing her commitment to fostering inclusive environments and driving impactful initiatives. Her skills in event management, social networking, and marketing management, combined with her proficiency in tools like HubSpot and Sprout Social, position her as a key player in the marketing landscape. With a focus on innovation and partnership success, Elizabeth Lui continues to make significant contributions to Degreed's mission of transforming the way organizations approach learning and development.
